UK new-build premium league
Towns ranked by new-build vs existing-stock median price gap — a leading indicator of where developers are getting pricing power and where they aren't. Data from HM Land Registry Price Paid Data. Only towns with 10+ new-build transactions in the last 12 months are included.
| # | Town | County | Median price | New builds | Premium |
|---|---|---|---|---|---|
| 1 | Marylebone | Greater London | £825,000 | 18 | +249.8% |
| 2 | Mayfair | Greater London | £825,000 | 18 | +249.8% |
| 3 | Westminster | Greater London | £825,000 | 18 | +249.8% |
| 4 | Blackburn | Lancashire | £146,000 | 65 | +124.2% |
| 5 | Chatham | Kent | £300,000 | 33 | +100.0% |
| 6 | Rochdale | Greater Manchester | £188,000 | 26 | +93.8% |
| 7 | Battersea | Greater London | £650,000 | 85 | +92.6% |
| 8 | Wandsworth | Greater London | £650,000 | 85 | +92.6% |
| 9 | Chester LE Street | County Durham | £125,000 | 141 | +89.2% |
| 10 | Buxton | Derbyshire | £250,000 | 23 | +83.2% |
| 11 | Bracknell | Berkshire | £415,000 | 25 | +82.9% |
| 12 | Aldershot | Hampshire | £336,000 | 17 | +81.8% |
| 13 | Consett | County Durham | £133,875 | 17 | +79.4% |
| 14 | Newcastle Under Lyme | Staffordshire | £190,000 | 14 | +78.2% |
| 15 | Sunderland | Tyne and Wear | £130,000 | 28 | +77.0% |
| 16 | Thatcham | Berkshire | £382,500 | 17 | +72.5% |
| 17 | Canton | Cardiff | £265,000 | 74 | +71.6% |
| 18 | Cardiff Bay | Cardiff | £265,000 | 74 | +71.6% |
| 19 | Cardiff City Centre | Cardiff | £265,000 | 74 | +71.6% |
| 20 | Cathays | Cardiff | £265,000 | 74 | +71.6% |
| 21 | Pontcanna | Cardiff | £265,000 | 74 | +71.6% |
| 22 | Splott | Cardiff | £265,000 | 74 | +71.6% |
| 23 | Oldham | Greater Manchester | £195,000 | 30 | +71.4% |
| 24 | North Shields | Tyne and Wear | £195,000 | 35 | +71.0% |
| 25 | Huddersfield | West Yorkshire | £192,500 | 21 | +71.0% |
| 26 | Canary Wharf | Greater London | £475,000 | 106 | +70.4% |
| 27 | Tower Hamlets | Greater London | £475,000 | 106 | +70.4% |
| 28 | Whitechapel | Greater London | £475,000 | 106 | +70.4% |
| 29 | Morriston | Swansea | £197,750 | 28 | +70.0% |
| 30 | Mumbles | Swansea | £197,750 | 28 | +70.0% |
Why this matters
New-build premium sorts towns by how much extra buyers are paying for new stock over existing. A high premium often reflects:
- A tight supply of modern high-spec stock
- Strong demographic demand (family relocation, commuter belt)
- Stamp duty savings specific to new builds (occasionally)
- Shared ownership / Help to Buy price effects distorting average price
A low or negative premium usually reflects a market where the existing stock is already well-priced for the segment, or where recent new-build supply has outrun demand.
For a developer sizing a scheme, the premium figure is a starting point for sales-price assumptions, not a substitute for a proper comparable study.